BIW is far more than just a creative branding & publicity firm.
what we do >>Driven by a philosophy of global thinking and hands-on experience in fashion, entertainment, lifestyle, and business, the team at BIW thinks ahead to the future as well as delivering on the present.
BIW works diligently in making sure that we remain aggressively proactive and provocative, while we forecast, create, and implement strategies that rattle the cage.
see what inspires us in the BIW journal BIW is a creative trend-setter with a plan for every brand.
case studies >>Boutique sensibilities allow us to stay fresh, react quickly, and effectively plan ahead, while our wide range of services make us a fully functional creative and business resource.
BRAND IDENTITY
Creative Consultation • Concept Development • Art Direction • Presentation Materials • All Graphics Including Logo Design, Packaging, Websites and Additional Collateral • Illustration • Environmental and Interior Renderings • Sound Identity
CREATIVE & MEDIA SERVICES
Advertising • Media Planning (Buying & Placement) • Print & Broadcast
PRODUCTION
Casting • Event Production & Management • Photo Shoots • Runway • Video (HD)
MARKETING & COMMUNICATIONS
Community Relations • Copywriting • Creative Marketing & Advertising (Traditional and Non-traditional) • Database Development • Partnership & Alliance • Building • Public Relations (Regional, National, International)
DIGITAL MEDIA
E-blasts • Internet Marketing • Social Media • Viral Marketing
The Latin Division is built around a deep-rooted understanding of the passion and pride of a culturally diverse people.
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who
Warner Bros. Consumer Products
ADDITIONAL PARTNERSHIPS
Mercedes Benz Fashion Week, Saks 5th Avenue, Swarovski, Art Basal Miami, Planet Hollywood, and more. -
what
To celebrate the 70th anniversary of the The Wizard of Oz, BIW conceptualized and facilitated the creation of The Ruby Slipper Collection - a one-of-a-kind collection of ruby slipper-inspired masterpieces designed by 20 of the world's top names in fashion (including Christian Louboutin, Jimmy Choo, Monolo Blahnik, Oscar de la Renta, Diane Von Furstenburg and more)
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where
Unveiled during New York's Mercedes Benz Fashion Week, The Ruby Slipper Collection (and associated integrated marketing initiatives) reached from coast-to-coast and circled the globe. The 70th anniversary celebration culminated with an auction of The Ruby Slipper Collection at NYC's legendary Tavern on the Green. Proceeds from the auction were donated to The Elizabeth Glaser Pediatric AIDS Foundation.
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why
BIW was charged with launching a high-end, fashion-driven campaign to celebrate the film's 70th anniversary.
when
2008 - 2009
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how
BIW facilitated all partnerships surrounding the year-long celebration; navigated legalities; organized, produced and oversaw interrelated events; and created associated graphic design materials, from invitations and menus to pitch materials and event graphics.
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outcome
Over 200 million measurable PR impressions.
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who
DC Comics
what
The Green Lantern trade ad and promotional kit design.
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when
Q1 / Q2 2010
where
Seen and dispersed globally.
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why
To generate industry buzz the year prior to theatrical release, with the goal of garnering licensing opportunities for WBCP with top-recognized retailers and consumer products manufacturers.
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how
The challenge was two-fold, as at that time The Green Lantern character and storyline weren't as widely well-known as comparable DC superheroes, and property assets were extremely limited. BIW created a promotional kit that incorporated green LED lighting, a light-up Green Lantern ring, and a custom-designed comic book that contained storyline overviews and information about licensing opportunities.
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outcome
Approximately 500,000 audience impressions and numerous successful licensing partnerships.
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who
LEGO – Harry Potter
what
An event celebrating the new LEGO Harry Potter product line, and showcasing a national ‘build off’, allowing prize winners from around the country to compete for a grand prize.
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when
2011
where
The Americana at Grand, Glendale CA
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why
BIW was charged with full design and implementation of event production. Production included VIP accommodations, activity development and management, competition prize fulfillment, and photo ops throughout the day, as well as all corresponding graphics and design.
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how
Through event production experience, building and leveraging partnerships, cross-marketing and print and social networking promotions.
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outcome
An estimated 15,000 guests took part in the event.
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who
Mun2
what
From Beyond, TV show key art and branding
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when
Q3 2011
where
Los Angeles and New York City
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why
To generate audience excitement surrounding the new-to-television paranormal reality show.
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how
The branding needed to reach a young, trend-consious Latin American audience. BIW oversaw creation of key art, including photo shoots, retouching, layout design, tag line development, and working with media buys to ensure final artwork had a timely impact on the target market.
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outcome
Approximately 50 million+ audience impressions.
clients & partners
past & present
